Most organizations have a variety of digital assets such as images, videos, audio files, presentations, logos, graphics or PDFs. In many cases, these media files are stored in different locations within the organization, different versions or duplicates often exist, and access to these assets is also often limited for many employees. A Digital Asset Management software, on the other hand, provides a central location for creative content and neatly and reliably manages different versions as well as access rights and user roles. Due to the growing importance of multimedia assets, mediacockpit has its own integrated DAM component that supplements product information in the PIM (Product Information Management) with the corresponding complementary functions.